In 2017, Hustle Media worked with the National Rugby League to bring their Junior League registration campaign, A Different League, to life.
A Different League highlights the modified rules and safety elements of Junior League, the community spirit and fun that comes along with joining a local team.
What we provided:
Two alternative 30 second TVCs for use on free-to-air and Pay TV as well as online – stay tuned to FoxSports and Nine Network to catch a glimpse. Hustle Media also produced a 30s campaign radio commercial, and more than 10 social media “vignettes” from the perspective of elite players, parents, and children. Hit play to see a sample below:
Hustle Media used supplied footage from elite player camps to create additional social media video content consistent with the look, feel and branding of A Different League.