The best laid plans can always go wrong, and the best content sometimes comes from the unexpected. We like to think we are old hands when it comes to spotting something great, and capturing it. It may be a little rough and ready, but there is nothing like creating and keeping a video or photo that captures a great, spontaneous moment.
The impromptu running man challenge:
This was a spur-of-the-moment decision, as a team of footy players celebrated a truly gutsy win. With a quick sprint into the sheds, one person jumping onto a chair, and one person crawling around to the front of the room, the #runningmanchallenge and 2 million video views were born.