On October 12, 2017, the Daily Telegraph readers woke up to the unmistakeable smell of popcorn with their morning paper!
To promote The Great Night In Family Movie Collection, the Daily Telegraph was printed with popcorn-scented ink, and Hustle Media captured the process.
What we provided:
A short-and-sweet video summarising the promotion, from the printing presses to the front porch.
On the day of printing, Hustle Media filmed on location in the evening, turning around the finished product within 3 hours to meet (and beat) the paper delivery deadline.