Hustle Media was on site across the Sydney Royal Easter Show in 2017, creating video content for the Royal Agricultural Society of NSW marketing team for use on their social media channels.
What we provided: Daily video content in the form of packaged videos focussing on key attractions throughout the show, as well as interviews and Facebook Lives. From the food options at the show, to Woolworths’ Little Hands on the Land, the big hits of woodchop or the magic of the Show at night, 14 days isn’t nearly enough to cover it all!
Hit play below to see some of our favourite moments from the 2017 Show.
Added benefits: Facebook Live provided a great option to vary the type of video content published, as well as producing spikes in reach, video views, and average duration of videos viewed.
With the unpredictable nature of creating live content amongst families, live competitions and animals who can be a surprise at the best of times, creative work-arounds and pre-recorded interviews and pieces to camera kept the Live broadcast bubbling while waiting for live events to get underway. See a sample Live broadcast below from the Best in Show: