In 2017, Hustle Media worked with the New South Wales Rugby League and Transport for NSW to promote their The Knock-On Effect campaign around the last ever Country-City Origin match in Mudgee.
The Knock-On Effect campaign spotlights the trauma of those left behind in rural communities when lives are lost and broken on the road, in this case by using the profile, voices and personal stories of current and former NSW rugby league players.
What we provided:
45 second and 30 second versions of a TVC for use online and in-stadia, featuring former NSW Blues legends Brad Fittler, Laurie Daley, Steve Menzies, Craig Fitzgibbon, and Shaun Timmins. Hit play to see the 45 second version played at the Country v City launch at Rugby League Central in April, 2017:
3 individual profile videos spotlighting personal stories of incidents relating to road safety, starring NSW Kari City Origin players James Tamou, Nathan Ross and Pauli Pauli. Hit play to hear from prop James Tamou:
On-the-road editorial videos from the NSW Kari City Origin Camp as the team participated in a workshop with Tristan Kennedy and held clinics with high school students in Oberon, NSW, to understand and share the message behind The Knock-On Effect (videos below).
Hustle Media’s presence on the ground in Mudgee during the lead up to the game allowed on-the-spot edits and revisions to key content pieces for real time use by the NSWRL social media team.