Special event coverage: #ACRAS2016 case study

Even when your business feels confident in maintaining your social and digital presence, sometimes you need a beefed up social media team on your side. It makes sense to resource your social media presence based on your everyday needs, and just size up for your special events, key promotions or busy times.

That’s one of the things we love: meeting a business that does great work, and coming in as a digital, social and media “support team” for the biggest days on its calendar.

It involves a lot of trust, but with our backgrounds in journalism, community management and content creation, getting to know people’s stories, tone, goals and values is in our DNA.

The past two years running we’ve had the pleasure of providing event coverage for Commercial Radio Australia, who are some of the most professional, welcoming, and dedicated people we’ve had the pleasure of working with.

Their annual Australian Commercial Radio Awards gala hosts hundreds of guests, while the two-day Commercial Radio Australia Conference hosts more than 600 delegates, making it a challenge to capture and share all the action from the back-to-back functions. We also delivered quick turn-around galleries and videos, ensuring maximum exposure on the morning immediately following the Awards gala.

What we provided:

Beautiful, shareable images posted to social channels in real time from the #ACRAS2016 red carpet and inside the ceremony, and from all speakers and panels at the #CRAconf;

Social updates and engagement before, during and after the events; conference, red carpet and event galleries; post-event highlights videos, and selected interviews from the #CRAconf.

Hustle Media also introduced Instagram stories on the @comradioau Instagram account, driving a 20% increase in Instagram followers over 12 hours.

Added benefits:

The #ACRAs2016 hashtag was a trending topic in Australia during the event, and throughout the night;

Visual content from the Commercial Radio Australia social media platforms were shared across media, speakers and celebrities’ own channels;

Video and image content was available post-event for distribution to external media.